Local SEO services improve how a business appears in Google Maps and local search results when people look for a service near them. Also called local search optimisation (local search optimization in the US), it covers your Google Business Profile, local citations, reviews and the location pages on your website.
Google says local results are based on relevance, distance and prominence, as explained in its guide to improving local ranking. You cannot change how far you are from a searcher, so our work focuses on relevance and prominence.